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What does it mean to help people grow like you help plants grow?

What does it mean to help people grow like you help plants grow?

Lars Kreyenhagen emphasizes the importance of creating a "social greenhouse" within organizations to foster personal and professional growth. By prioritizing leadership that values team management (gestión del equipo), open communication, and a supportive company culture (valores de la empresa), employees can thrive in an environment that respects their personal lives and individuality. This approach encourages self-organization, allowing employees to freely navigate their work routines while feeling secure and valued. Kreyenhagen's philosophy also critiques the hierarchical structures prevalent in large companies, advocating for a fluid, collaborative model that enhances career development (plan de carreras) and overall satisfaction. According to Lars Kreyenhagen, genuine interest in employees is fundamental for success. Don’t miss more tips and insights on cultivating a thriving workplace in the full episode.

2026·Season 3·Episodio 2Highlight
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Lars Kreyenhagen · Co-Founder and Executive Strategy Director

Leadership insights

Watch the full "The Unboxing Talks" Serie

Transcription

00:03

THE SOCIAL GREENHOUSE

00:13

"How can one compare people's development with the growth of plants?" At Karl Anders, we talk...

00:23

about a social greenhouse.Our organisation, our company and our culture...

00:29

corresponds in many ways to what can be understood as a greenhouse.

00:34

In fact, we call it a social greenhouse.We want to create the right environmental conditions,so that people can grow as much as possible,so that they can develop,achieve condition in which everyone feels good,so that life outside the agency can have a place within the greenhouse,and thus we can take into account everyone's mood,and ultimately provide this environment,so that growth is possible, both personally for everyone,and for us as a company.

01:13

You've talked about what a person needs to feel secure.

01:18

How would you link it to the previous topic?Well, I think in both cases,it's about caring for people,I think one must have a genuine interest in the people one works with, one has to find out...

01:35

what people need in order to feel safe and free to feel.

01:40

We've created a system that revolves around...responsibility and freedom.

01:47

All our employees are highly independent in organising their work routines.

01:53

This entails an interdisciplinary way of working.That is, each person decides when and how to tackle a task.

02:00

And on the other hand, as I mentioned earlier,personal life outside the agency must also have room...

02:07

in day-to-day work. We're all aware of that.We are not only designers, writers or strategists.

02:14

We are also brothers, children,fathers, mothers, sisters.

02:20

And there must be space for all of that in our organisation.

02:25

We define ourselves as a social greenhouse.And I think that closeness and consideration for people is fundamental and certainly something that characterises us.

02:38

We care and we take an interest...in the people who work with us.

02:45

And precisely in a system like that we can create an environment with the best possible conditions.

02:50

How have you approached certain experiences that you had already encountered in other large companies?

02:56

We have...tried, and I think we've managed it quite well,to bring with us what we thought was good in order to keep developing it and adapt it... to our needs,moulding it so that it fitted us.

03:16

And besides,all those things that made us leave the company we worked for, that which, in our view,weren't quite right... for us,for our personality,and which, from our perspective, didn't match our system,nor with our philosophy of contemporary branding.

03:39

All that we left behind.Above all, the structure,the organisation of power, which is so embedded in large companies and, especially, in agencies.

03:54

It is a very hierarchical system.Essentially, it's like a pyramid, a stepped structure,you could put it that way.

04:04

For us, that should be different.We want everything to flow from top to bottom, and vice versa.

04:11

And within those boundaries, one should be able to move freely.