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00:05

SKILLS INSTEAD OF GENERATIONAL CLICHÉS

00:13

"Generation, age or skills,how to identify the perfect candidates." It's not about age or generation,it's all about skills.

00:24

That was a short answer.The generation topic. I'm going to raise some awareness on that.

00:29

It's a media publicity phenomenon.People in media have a lot of fun naming generations and assigning them funny traits.

00:41

Surely there are some bases behind,I mean, we all are raised differently.

00:46

I see how easily my children scroll through their phones.

00:50

I couldn't do that.I had my first phone when I was 15 years old.

00:58

It was one of those phones with buttons.So, it's true that different generations are able to learn and do different things.

01:06

But I used to get really upset when new generations were depicted as lazy when I was finishing my college and masters degree.

01:20

According to the statistics, I am part of the Generation Y because of the year I was born on.

01:30

They just want a balance between their personal and work lives.

01:33

I said: "I don't feel that way.I'd like to have a job, a real job.

01:40

I'd like to work and start a business.Balancing work and personal life is great but it's not my priority.

01:46

What do they really want from me?" That's what figured in every article.

01:49

And then for my final masters thesis I decided to compare Gen X and Y considering the labour market at that time to analyse how different companies perceive work-life balance offers and what they would like to have.

02:09

From my thesis, I finally concluded that different generations want different things indeed, but I failed miserably because the results were not conclusive, they were inaccurate.

02:24

Then, what was the conclusion?In the end, the life cycle hypothesis always applies.

02:29

I didn't know it back then.Yes, I truly had no idea.

02:32

I guess I would have had to study another degree to understand it back then.

02:37

That topic was not covered in Business Studies.Then I realized that it's true, sometimes you have to wonder "Where am I in my life right now?

02:47

And what benefits of the company do I need at each point?" Which is what I was researching at the time.

02:55

For example, "I would need daycare services when I have kids." I didn't have them at that moment, but now I would consider it a company benefit and it could weigh when I had to decide.

03:07

After a couple of years it wouldn't be a benefit to me.

03:10

That's what it's all about.What does people need in each point of their lives?

03:15

That's why the same benefits don't match all job advertisements.

03:19

For example, the same benefits do not necessarily match offers for interns.

03:25

Also, when it comes to a 100% remote work from home.

03:30

What is interesting?A paid-for cafeteria or a parking lot in front of the office?

03:36

Neither of those.It could be adapted depending on the job offer.

03:40

I know it requires great effort and it is overlooked quite frequently but it would be great.

03:47

People who aspire to create even better advertisements also worry about which types of benefits their target group is interested in.