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How has being an Atletico Madrid fan helped you do business in Spain?

How has being an Atletico Madrid fan helped you do business in Spain?

Being an Atlético Madrid fan has significantly enhanced Blandine Weill's business interactions in Spain by facilitating engaging small talk around football, a crucial aspect of local culture. She discovered that discussing recent matches and team performances not only helped her break the ice but also fostered communication and demonstrated her genuine interest in the community. This cultural integration reflects key leadership values and effective team management (gestión del equipo), enhancing her understanding of company values (valores de la empresa) and career planning (plan de carreras). Such engagement is vital for building relationships and establishing a strong presence in the Spanish business landscape. According to Blandine Weill, embracing local passions can be a strategic advantage in leadership. Don’t miss more tips and insights on effective communication in the full episode.

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Blandine Weill · CEO / Co-Founder and President

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Transcription

00:14

Very good, superb.How has being an Atlético Madrid fan helped you do business in Spain?

00:25

When I arrived in Spain, a little while ago now,I realized that coffee break conversations or breaks with my colleagues were often spent talking about football,the previous day's match, the score, positioning themselves around Real,around Atlético Madrid.

00:42

And it's true that I got caught up in it.I thought it was really cool to take an interest in the score, the teams, to all the life surrounding soccer.

00:49

And eventually it became normal for me to watch the games too.and embrace that way of thinking.

00:56

And actually, when starting a professional conversation in Spain,it's always important to begin with small talk.

01:00

Having an opinion about what happened the day before,supporting a team, or just having something to talk about.

01:07

It shows that we belong, that we are interested in the local culture.

01:11

And it was a way for me to break the ice, to show that I was interested genuinely interested in people, and in the end, I got into it and became supporter and even member of Atlético Madrid.

01:22

So it was fun.